Anna, Andy, Cody and Ryan · Gold Coast, Australia
Twin boys, nine countries, every number published. We took two five year olds through ten months in Southeast Asia and six weeks across America and Mexico for the World Cup, with nothing booked. Now we are home, and every week we make one decision most parents would not make and tell you what it cost and whether it was worth it.
Instagram insights, 13 May to 10 August 2026. Updated monthly.
The series · Was it worth it
Every week we make a decision most parents would not make. Then I tell you what it actually cost and whether it was worth it.
Not a highlight reel. Not advice. We take the risk so you can see the outcome before you take it. At least one verdict in four is a no, because the moment every answer is yes it is an advert and nobody believes the numbers.
Real costs. Honest verdicts. No fake yes.
Every decision is priced in three currencies
On YouTube · new episode every Monday
Every episode names one fear that stops a parent from living differently and uses one ordinary weekend as the test. The fear is stated in the first fifteen seconds and not answered until the last sixty. Everything in between is evidence.
The honest answer at 5:00
Subscribe so you do not miss the answer
The wobbles, the verdicts, the boys
On Instagram · the posts people send each other
Views are vanity. We rank by how many people watched to the end and how many sent it to someone. These three are the account.

3.0M views · 1.04M people · 5,100 sends · 3,900 comments

38 sec average watch · 21 percent of viewers engaged

21 sec average watch · the resolution outperformed the original
Who actually watches
Country
Age
66 percent women. Texas first.
Houston, Dallas, Fort Worth, Kansas City and New York are the top cities. The account got followed by the places it visited, and it kept them.
96.5 percent of the people who engage with a post have never seen the account before. This is a discovery audience, not a fan club, which is exactly what a brand launching into American families wants.
Instagram audience insights, August 2026. YouTube and TikTok figures on request.
For brands · how a partnership works here
A partner post is a Was It Worth It episode where the decision happens to be hosted. The audience still gets the receipt. That is why they trust it, and it is why a partner post here does not get skipped like an ad.
Where to stay in Bali with two six year olds. Which eSIM survives Mexico City. We only take partners whose product is inside a decision our audience is about to make.
We did not pay for this, here is what it costs, here is whether I would pay it. Disclosed in the first three seconds in my own words. Honesty is the reason the numbers above exist.
Never more. Never on a Monday, because Monday is where the verdicts live. Scarcity keeps the audience trusting the account, and that trust is what you are buying.
Testimonial style video and product in use B roll, shot in real travel moments. Airports, hotel rooms, road trips, match days. Yours to run as organic or paid.
Delivered to you, posted by youA reel, a TikTok, a Short, or a long form episode integration. Collab post or tag, your call. One shoot, three platforms.
Posted by us, to our audienceProduct in use stills from the trip, delivered edited, with usage rights agreed up front.
Delivered to youMulti post coverage across a trip, on our accounts and yours. Bali is next, fourteen nights in September, nothing booked yet.
BothBrands we have delivered for
Paid UGC, delivered as Double Trouble Travelers for the brand's own channels.
Portfolio samples, made on our own trips
Self initiated, not commissioned. Shown so you can see the style before you brief us. Samples on request.
Rates depend on the goal. A conversion campaign, an awareness push and a content buyout are priced differently, so tell us what you need the post to do and we will send a proposal within two days. Gifted stays and contra deals are considered for the September Bali trip.
Start the conversationGet in touch
If your product belongs inside a decision a family is about to make, this is the fortnight to say so. Media kit as a PDF on request.
MiniNomad.au@gmail.com