MiniNomad · Double Trouble Travelers

Anna, Andy, Cody and Ryan · Gold Coast, Australia

We don't do holidays. We do life, in different places.

Twin boys, nine countries, every number published. We took two five year olds through ten months in Southeast Asia and six weeks across America and Mexico for the World Cup, with nothing booked. Now we are home, and every week we make one decision most parents would not make and tell you what it cost and whether it was worth it.

Anna, Andy, Cody and Ryan
Anna, Andy, Cody and Ryan · replace hero.jpg with a current four face photo
Home on the Gold Coast · Bali in September
20.7kInstagram followers, up from 2,500 in May 2026
3.3Maccounts reached in one quarter, 99 percent of them new to us
17%of profile visitors follow. Three million reached, 120k visited, 20k stayed
9countries with twins, from Bali to the World Cup

Instagram insights, 13 May to 10 August 2026. Updated monthly.

The series · Was it worth it

Every week we make a decision most parents would not make. Then I tell you what it actually cost and whether it was worth it.

Not a highlight reel. Not advice. We take the risk so you can see the outcome before you take it. At least one verdict in four is a no, because the moment every answer is yes it is an advert and nobody believes the numbers.

Real costs. Honest verdicts. No fake yes.

Every decision is priced in three currencies

MoneyWhat it cost in dollars. Nothing rounded. The six week America trip total is published to the cent.
NerveWhat it cost in courage. Flying to a World Cup with no tickets. Fourteen nights in Bali with nowhere booked.
GuiltWhat it cost in conscience. Taking the boys out of school and what the teacher said about it.

On YouTube · new episode every Monday

Not waiting for the next holiday

Every episode names one fear that stops a parent from living differently and uses one ordinary weekend as the test. The fear is stated in the first fifteen seconds and not answered until the last sixty. Everything in between is evidence.

Subscribe on YouTube Shorts are cross posted from Instagram. Long form is where the answers live.

On Instagram · the posts people send each other

Most sent, not most liked

Views are vanity. We rank by how many people watched to the end and how many sent it to someone. These three are the account.

Who actually watches

An American family audience, reached from Australia

Country

United States
90.7%
India
1.5%
United Kingdom
1.2%
Australia
0.6%

Age

25 to 34
12.7%
35 to 44
29.9%
45 to 54
26.7%
55 to 64
18.0%
65 plus
9.7%

66 percent women. Texas first.

Houston, Dallas, Fort Worth, Kansas City and New York are the top cities. The account got followed by the places it visited, and it kept them.

96.5 percent of the people who engage with a post have never seen the account before. This is a discovery audience, not a fan club, which is exactly what a brand launching into American families wants.

Instagram audience insights, August 2026. YouTube and TikTok figures on request.

For brands · how a partnership works here

Your product is the evidence, never the subject

A partner post is a Was It Worth It episode where the decision happens to be hosted. The audience still gets the receipt. That is why they trust it, and it is why a partner post here does not get skipped like an ad.

It answers a decision they are already making

Where to stay in Bali with two six year olds. Which eSIM survives Mexico City. We only take partners whose product is inside a decision our audience is about to make.

The number gets published

We did not pay for this, here is what it costs, here is whether I would pay it. Disclosed in the first three seconds in my own words. Honesty is the reason the numbers above exist.

One partner post in eight

Never more. Never on a Monday, because Monday is where the verdicts live. Scarcity keeps the audience trusting the account, and that trust is what you are buying.

UGC for your channels

Testimonial style video and product in use B roll, shot in real travel moments. Airports, hotel rooms, road trips, match days. Yours to run as organic or paid.

Delivered to you, posted by you
A post on our accounts

A reel, a TikTok, a Short, or a long form episode integration. Collab post or tag, your call. One shoot, three platforms.

Posted by us, to our audience
Photography

Product in use stills from the trip, delivered edited, with usage rights agreed up front.

Delivered to you
A whole trip

Multi post coverage across a trip, on our accounts and yours. Bali is next, fourteen nights in September, nothing booked yet.

Both

Brands we have delivered for

escapeSIMUrban Air Adventure Park, USAPulse Charge, Australia

Paid UGC, delivered as Double Trouble Travelers for the brand's own channels.

Portfolio samples, made on our own trips

Novotel CairnsSheraton Kuta, BaliTurtle Beach Resort

Self initiated, not commissioned. Shown so you can see the style before you brief us. Samples on request.

Rates depend on the goal. A conversion campaign, an awareness push and a content buyout are priced differently, so tell us what you need the post to do and we will send a proposal within two days. Gifted stays and contra deals are considered for the September Bali trip.

Start the conversation

Get in touch

Bali is in September. Nothing is booked.

If your product belongs inside a decision a family is about to make, this is the fortnight to say so. Media kit as a PDF on request.

MiniNomad.au@gmail.com